Learn it. Drill it. Be ready for it.
Build NIL Readiness before college.
NIL Drills is a monthly education subscription that helps student-athletes build their personal brand, develop an NIL-focused social media presence and learn how to market themselves before they step on a college campus.Every month gives athletes and parents something new to learn and something practical to do.
$15.99/month
Build the skills that matter before you need them.
In a 2025 survey of 700+ student-athletes, three areas of NIL education correlated directly with securing NIL deals: developing a personal brand, creating an NIL-focused social media presence and learning to market and sell your NIL.
NIL Drills is built around practicing those skills before college.KNOW THE GAME
Know what matters to your NIL Readiness.
Learn what’s changing across NIL and social media, which metrics matter to your personal brand and what those changes mean for the way you show up online.
BUILD YOUR BRAND
Give people a reason to know you beyond your sport.
Identify what makes you different, develop what you want to be known for and learn how to turn those ideas into content. online.
THE WHY
Student-athletes with a developed personal brand who talk about more than their sport on social media are 12x more likely to secure an NIL deal.
GET INSPIRED
You don’t need a massive following to start.
Most social media NIL deals go to athletes with fewer than 10,000 followers. See athlete examples and case studies that show how personal brand, content and connection can create value.
DO THE DRILL
Turn what you learn into practice.
Every month includes a practical NIL Drill that gives athletes something specific to work on. A Drill might challenge you to identify your personal brand topics, review your social media presence, find your engagement rate, practice a brand pitch or create content that shows who you are beyond your sport.