Learn it. Drill it. Be ready for it.
Build NIL Readiness before college.
NIL Drills is a monthly education subscription that helps student-athletes build their personal brand, develop an NIL-focused social media presence and learn how to market themselves before they step on a college campus.Every month gives athletes and parents something new to learn and something practical to do.
Build the skills that matter before you need them.
In a 2025 survey of 700+ student-athletes, three areas of NIL education correlated directly with securing NIL deals: developing a personal brand, creating an NIL-focused social media presence and learning to market and sell your NIL.
NIL Drills is built around practicing those skills before college.
KNOW THE GAME
Know what matters to your NIL Readiness.
Learn what’s changing across NIL and social media, which metrics matter to your personal brand and what those changes mean for the way you show up online.
BUILD YOUR BRAND
Give people a reason to know you beyond your sport.
Identify what makes you different, develop what you want to be known for and learn how to turn those ideas into content.
THE WHY: Student-athletes with a developed personal brand who talk about more than their sport on social media are 12x more likely to secure an NIL deal.
DO THE DRILL
Turn what you learn into practice.
Every month includes a practical NIL Drill that gives athletes something specific to work on.
A Drill might challenge you to identify your personal brand topics, review your social media presence, find your engagement rate, practice a brand pitch or create content that shows who you are beyond your sport.
GET INSPIRED
You don’t need a massive following to start.
Most social media NIL deals go to athletes with fewer than 10,000 followers.
See athlete examples that show how personal brand, content and connection can create value.
EXAMPLE ACCOUNT
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Learn it. Then do something with it.
NIL education is more useful when you put it into practice.
Each NIL Drill combines education with action. Learn why something matters, see how it works, and complete an exercise that applies to your own brand.
NIL DRILL PREVIEW WILL LIVE HERE
Athletes practice for the game. Why not practice for NIL?
You wouldn’t wait until game day to learn the playbook. NIL Readiness shouldn’t work that way either.
Start in high school and build your skills over time.
- Learn what’s changing in NIL, social media and personal branding.
- Practice what you learn into action through practical exercises.
- Build your brand, online presence, marketing skills and confidence.
- Repeat as NIL changes and your personal brand grows.
The goal isn’t to wait for an NIL opportunity and then figure out what to do. It’s to arrive ready.